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(function(){ /* ===================== CONFIG ===================== */ var BOOKING_URL = "https://calendly.com/yes-yourexitstrategy/yes"; /* breakthrough call link */ /* One Kit form per profile. Each form has a Rule that adds the matching tag and starts that profile's sequence. Paste each form action URL as you create the form. A blank entry simply skips sending for now. */ var KIT_FORMS = { "cautious-saver": "https://app.kit.com/forms/9584240/subscriptions", "hands-off": "https://app.kit.com/forms/9584243/subscriptions", "overloaded": "https://app.kit.com/forms/9584245/subscriptions", "restless-watcher": "https://app.kit.com/forms/9584246/subscriptions", "system-seeker": "https://app.kit.com/forms/9577741/subscriptions" }; /* ================================================== */ var LETTERS = ["a","b","c","d","e"]; var SLUGS = {a:"cautious-saver", b:"hands-off", c:"overloaded", d:"restless-watcher", e:"system-seeker"}; var QUESTIONS = [ { q:"Where does most of your money sit right now?", options:[ "Cash and savings accounts", "Funds, index funds, ETFs, or a robo-adviser", "A long list of individual shares, ten or more", "A handful of individual shares I watch closely", "A bit of everything, with no real plan tying it together" ]}, { q:"How often do you look at your investments?", options:[ "Rarely, I tend to avoid looking", "A few times a year, I leave it to the fund or adviser", "Weekly, I like to keep an eye on everything I hold", "Daily, sometimes more than once", "Mostly when markets get scary or hit the news" ]}, { q:"When you decide to buy something, what really drives it?", options:[ "I have not truly started buying companies myself", "I trust the fund or index to make those calls", "Tips, headlines, or what everyone seems to be buying", "A feeling that the price is about to move", "I do some research, but I have no consistent way to decide" ]}, { q:"What frustrates you most about your results?", options:[ "My money feels safe but it is barely growing", "Returns are average and fees quietly eat into them", "I own a lot, yet the returns are mediocre and it all feels noisy", "I keep buying high, selling low, and second-guessing myself", "I get good ideas but no process I can repeat with confidence" ]}, { q:"What would make the biggest difference to you right now?", options:[ "The confidence to finally start investing properly", "Knowing how to beat average, fee-heavy fund returns", "A way to simplify and focus what I already own", "A calmer approach that ignores the daily noise", "One clear, repeatable framework I can actually trust" ]} ]; var PROFILES = { a:{ name:"The Cautious Saver", lead:"Your money is safe. That is exactly the problem. Most of it sits in cash, and cash quietly loses to inflation every single year while it waits for a plan that never quite arrives.", gaps:[ "Your capital is not actually invested in anything that grows", "Inflation is shrinking your savings in real terms, year after year", "You have no framework to start, so you keep waiting" ], insight:"The gap between a savings account and a portfolio of quality companies compounds into a life-changing number over a decade. The hardest part is simply starting with a system you trust." }, b:{ name:"The Hands-Off Investor", lead:"You did the responsible thing and bought funds. But average returns, minus fees, every year, is a slow and silent leak. You are paying for convenience, and it is costing more than you think.", gaps:[ "Fund fees compound against you every single year", "You own a little of everything, so you own nothing exceptional", "You have outsourced the one decision that matters most" ], insight:"On £50,000, a 1.5% annual fee can cost you tens of thousands over twenty years. Owning a focused set of quality companies directly removes that drag and puts the decisions back in your hands." }, c:{ name:"The Overloaded Investor", lead:"You took action. You bought lots of shares. Now it is noisy, scattered, and the returns are mediocre. The problem is not effort. It is focus.", gaps:[ "Too many holdings dilute your best ideas into the average", "You have no system for what to buy, hold, or sell", "You are confusing activity with progress" ], insight:"A focused portfolio of a few quality companies, reviewed four times a year, beats a sprawling list you cannot track. Less, chosen well, almost always wins." }, d:{ name:"The Restless Watcher", lead:"You check constantly. You react to every move. And that, more than any single stock pick, is why you keep buying high and selling low.", gaps:[ "Daily price-watching turns market noise into bad decisions", "You react to the price, not the business underneath it", "Emotion, not a framework, is driving your timing" ], insight:"The best investors check four times a year, at earnings season. Less watching, more owning. A calmer cadence is not just easier, it produces better returns." }, e:{ name:"The System-Seeker Investor", lead:"You are closer than you think. You hold real companies and you do the work. What you are missing is not effort or interest. It is a repeatable framework.", gaps:[ "Your decisions are made case by case, not systematically", "You have no clear way to value a company or know when to act", "Good instincts, but no process you can lean on with confidence" ], insight:"A simple, repeatable framework is the difference between hoping and knowing. You already have the discipline. You are one system away from making it pay off." } }; var answers = []; var idx = 0; var root = document.getElementById('yesq'); function ensureRoot(){ if(!root){ root = document.getElementById('yesq'); } return root; } function screen(name){ return ensureRoot().querySelector('[data-screen="'+name+'"]'); } function show(name){ ensureRoot(); root.querySelectorAll('.screen').forEach(function(s){ s.classList.remove('active'); }); screen(name).classList.add('active'); if(typeof root.scrollIntoView === 'function'){ root.scrollIntoView({behavior:'smooth',block:'start'}); } } function renderQuestion(){ var item = QUESTIONS[idx]; document.getElementById('yesq-count').textContent = "Question " + (idx+1) + " of " + QUESTIONS.length; document.getElementById('yesq-q').textContent = item.q; document.getElementById('yesq-bar').style.width = ((idx)/QUESTIONS.length*100) + "%"; var box = document.getElementById('yesq-opts'); box.innerHTML = ""; item.options.forEach(function(text, i){ var b = document.createElement('button'); b.className = "opt"; b.type = "button"; b.textContent = text; b.addEventListener('click', function(){ choose(i); }); box.appendChild(b); }); show('question'); } function choose(optionIndex){ answers[idx] = LETTERS[optionIndex]; idx++; if(idx < QUESTIONS.length){ renderQuestion(); } else { document.getElementById('yesq-bar').style.width = "100%"; show('gate'); } } function tally(){ var counts = {a:0,b:0,c:0,d:0,e:0}; answers.forEach(function(l){ counts[l]++; }); var best = answers[answers.length-1]; var max = -1; LETTERS.forEach(function(l){ if(counts[l] > max){ max = counts[l]; best = l; } }); if(counts[answers[answers.length-1]] === max){ best = answers[answers.length-1]; } return best; } function sendToKit(firstName, email, profileSlug){ var action = KIT_FORMS[profileSlug]; if(!action){ return; } /* no form set up for this profile yet */ try{ var f = document.createElement('form'); f.action = action; f.method = "POST"; f.target = "yesq_sink"; f.style.display = "none"; function add(n,v){ var inp=document.createElement('input'); inp.type="hidden"; inp.name=n; inp.value=v; f.appendChild(inp); } add("first_name", firstName); add("email_address", email); root.appendChild(f); f.submit(); setTimeout(function(){ if(f.parentNode){ f.parentNode.removeChild(f); } }, 1500); }catch(e){ /* never block the reveal */ } } function reveal(){ var nameInput = document.getElementById('yesq-name'); var input = document.getElementById('yesq-email'); var err = document.getElementById('yesq-err'); var firstName = (nameInput.value||"").trim(); var email = (input.value||"").trim(); if(!firstName){ err.textContent = "Please enter your first name."; nameInput.focus(); return; } if(!/^[^@\s]+@[^@\s]+\.[^@\s]+$/.test(email)){ err.textContent = "Please enter a valid email address."; input.focus(); return; } err.textContent = ""; var key = tally(); sendToKit(firstName, email, SLUGS[key]); var p = PROFILES[key]; document.getElementById('yesq-reyebrow').textContent = firstName + ", your profile is"; document.getElementById('yesq-rname').textContent = p.name; document.getElementById('yesq-rlead').textContent = p.lead; document.getElementById('yesq-rinsight').textContent = p.insight; var ul = document.getElementById('yesq-rgaps'); ul.innerHTML = ""; p.gaps.forEach(function(g){ var li=document.createElement('li'); li.textContent=g; ul.appendChild(li); }); document.getElementById('yesq-cta').setAttribute('href', BOOKING_URL); show('result'); } document.addEventListener('click', function(e){ var t = (e.target && e.target.closest) ? e.target.closest('[data-action]') : null; if(!t){ return; } ensureRoot(); if(!root || !root.contains(t)){ return; } var a = t.getAttribute('data-action'); if(a === 'start'){ idx = 0; answers = []; renderQuestion(); } else if(a === 'reveal'){ reveal(); } }); document.addEventListener('keydown', function(e){ if(e.key !== 'Enter'){ return; } var id = e.target && e.target.id; if(id === 'yesq-name'){ var em = document.getElementById('yesq-email'); if(em){ em.focus(); } } else if(id === 'yesq-email'){ reveal(); } }); })();